No Sugar Added? The Hidden Food Additive Sweeping the Nation
Sucralose, “Zero Sugar” Marketing, and the Business Behind America’s New Sweetener Habit Walk down almost any grocery aisle today and the labels sound reassuring: “no sugar added,” “zero sugar,” “low carb,” “keto friendly,” “diabetic friendly,” “light,” “reduced calorie,” and “guilt free.” But a closer look at the ingredient list often reveals what the front label leaves out: sucralose. Sucralose is the artificial sweetener best known by the brand name Splenda. It is not sugar. It is a synthetic, high-intensity sweetener that the FDA says is about 600 times sweeter than table sugar. The FDA approved sucralose for 15 food categories in 1998, then approved it as a general-purpose sweetener in 1999. Today, the FDA identifies sucralose as a general-purpose sweetener found in baked goods, beverages, chewing gum, gelatins, and frozen dairy desserts. That means sucralose is not legally “experimental.” But consumers are right to ask whether the country is living through a kind of p...